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受内存芯片短缺冲击，苹果确认产品涨价迫在眉睫
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受内存芯片短缺冲击，苹果确认产品涨价迫在眉睫
发布时间：2026-06-20 12:20:02
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受内存芯片短缺冲击，苹果确认产品涨价迫在眉睫
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<article><section data-type="rtext"><p>【环球网科技综合报道】6月20日消息，据mashable报道称，苹果公司首席执行官蒂姆·库克近日发出明确警告，由于全球内存芯片严重短缺，给消费电子产品制造商带来了巨大压力，苹果产品的价格将会上涨。</p><p><i class="pic-con"></p><p>库克坦言：“很遗憾，价格上涨是不可避免的。”这一表态意味着，包括iPhone在内的多款苹果产品提价已成定局。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>尽管库克并未透露具体的涨价时间与幅度，但市场普遍预期，价格调整可能会与今年秋季新款Apple Watch和iPhone的发布同步进行。</p><p>然而，马克·古尔曼（Mark Gurman）给出了不同的预测。他认为，苹果的价格上涨可能“迫在眉睫”，甚至可能以现有产品直接调价的形式发生，这在苹果的定价策略中并不常见。古尔曼强调，此次涨价大概率不会等到秋季，而是很快就会发生。</p><p>业内分析认为，即将卸任的库克此时释放涨价信号，可能是为了提前管理市场预期，从而为继任者约翰·特纳斯（John Ternus）减轻后续的经营压力。与此同时，古尔曼提到，苹果一年一度的“返校季”促销活动即将在六月中旬开启。苹果可能会通过提高产品常规价格，同时继续提供教育折扣的方式，来缓冲涨价对消费者带来的直接冲击。（青云）</p></section><img src='/image/157721-0' alt='受内存芯片短缺冲击，苹果确认产品涨价迫在眉睫'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div 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